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The Power of Walking Away

January 8, 2026 • 8 min read

Why the best investors say "no" to 95% of deals—and how to develop that discipline.

The hardest skill in real estate investing isn't finding deals. It's walking away from them.

I learned this lesson the expensive way in 2011. I'd been looking at properties for three months without pulling the trigger on anything. I was tired of analyzing deals that didn't work. I wanted to be in action. So when a duplex came on the market at what seemed like a reasonable price, I talked myself into it.

The cash flow was thin—about $100 per month per unit after all expenses. The neighborhood was declining, not improving. The roof needed replacement within two years. But I convinced myself these were manageable issues. I'd done the analysis. The numbers worked. Barely. I closed on the property.

Within six months, I regretted it. Both units had turned over. The new tenants were problematic. Maintenance costs ran higher than projected. The roof started leaking eight months after I bought it. The property that was supposed to generate passive income became an active drain on my time and capital. I held it for four years and sold it for essentially what I paid for it, minus all the money I'd put in.

The lesson wasn't complicated: I should have walked away.

Why Walking Away Is Hard

There's a psychological phenomenon called the sunk cost fallacy. Once you've invested time analyzing a property, you feel compelled to justify that investment by moving forward. You've spent hours running numbers, driving by the property, talking to lenders. Walking away feels like wasting that effort.

This is backwards thinking. The time you spent analyzing a bad deal isn't an investment—it's reconnaissance. It saved you from making a much bigger mistake. The fact that you invested ten hours learning a property doesn't work is not a reason to invest $50,000 proving it.

There's also FOMO—fear of missing out. You worry that if you pass on this deal, you'll miss the market. Prices will rise. Interest rates will increase. The opportunity will evaporate. So you convince yourself that an okay deal today is better than a great deal tomorrow.

Except that's not how it works. Real estate is not a scarce resource. There are always more properties. The question is whether you have the discipline to wait for the right one.

How the Best Investors Think

The most successful investors I know operate from abundance, not scarcity. They know that deals are abundant if you're willing to look, wait, and maintain standards. They're not anxious about missing a property because they've trained themselves to see opportunities everywhere.

This mindset shift is crucial. If you believe good deals are rare, you'll jump at mediocre ones. If you know good deals are available to those who look hard enough and wait long enough, you'll have the patience to say no to everything that doesn't meet your criteria.

Here's a simple exercise that changed how I evaluate properties: for every deal I'm considering, I write down three reasons to walk away. Not reasons it won't work—reasons to pass even if it might work. This forces me to interrogate my own assumptions and enthusiasm.

The Practice of No

Saying no is a muscle. The more you exercise it, the stronger it gets. In my first year investing, I said yes to about 40% of properties I seriously analyzed. By year five, that number was down to 5%. My returns improved proportionally.

Set a target for yourself. Commit to rejecting a specific percentage of deals you analyze—say, 90%. This creates a forcing function. You can't hit that target unless you maintain real standards. You'll train yourself to look for reasons to pass rather than reasons to proceed.

The best deal you'll ever make is the bad deal you didn't do. Remember that the next time you're tempted to compromise on your criteria because you're tired of looking.

Walking away is not failure. It's discipline. And discipline is what separates investors who build wealth from those who build regrets.